Last Saturday, January 17, 2015, Canva, an online platform that demonstrates the future of design, hosted its 1st Canva Creatives Critique inside the gallery of SPACE Manila. This year’s event brought together aspiring and professional artists and designers for an exciting exchange of ideas which include presentation of portfolio for review.
Julya Buhain, a designer and writer at Canva emceed the event. Also in attendance were guest panelists Patrick Cabral (freelance art director), Terence Eduarte (art director at TBWA\Santiago Mangada Puno), Kerby Rosanes (freelance illustrator), Tintin Lontoc (art director at Serious Studio), and Kookie Santos (art director at Serious Studio).
This year’s event featured 10 contestants with works varying from illustrations, branding, design, and doodle. These event is a great opportunity to meet like-minded creative professionals and to showcase some of your best works in front of industry professionals. From expression of ideas to exchange of criticisms, Doodle Arts Magazine listed a summary of life learnings where every artist can relate.
Make mistakes! Don’t be afraid to make mistakes. You can always redo, repaint, redraw, and repeat — it’s an art, not a science. Don’t stop until you get the result that you want. The first stages of failing will mean a lot of improvement. Regie Boquecosa, a presenting artist during the event, was committed to do one artwork per day. He recalled having a hard time thinking for a perfect piece. For him, it’s pleasurable to omit the crap and recreate another one. He was suggested by panelists to observe his first few artworks of this year. Never stop the routine to create a perfect momentum of making creations everyday. Compile and observe the difference because every artwork doesn’t have to be perfect. Instead, you’ll be surprised on how you will end the year with great improvements.
2. Brand should do the talking.
Brands who have skyrocketed to top may have already earned the loyalty and recognition to communicate with their audience. These brands are not just images, but a symbol by which your market recognizes the reputation and loyalty you have to earn from them. You can talk and pitch to explain your rationale and to earn the trust of your market. However, without your physical body, who should do the talking for you? Design is one of the best ways to ensure you’re making security in your brand. If your brand can say it better, let them speak for you.
3. It requires passion, attitude, and enthusiasm to find your style.
According to Kerby Rosanes, discovering your own unique style requires a lot of practice, experimentation and hard work. It took him several years to find his best art style by trying different drawing techniques and mediums. After he settled his own style, his life as a freelancer turned into a life-changing career. Don’t stop and continue practicing. Most artists losses their spark after experiencing countless of failures. You can never sell an artwork without the attitude the move on, courage to step forward, and passion to continue doing art.
4. Create great story for great artwork.
An artwork can tell a thousand words and your passion and enthusiasm to create will determine the value of content for your story. Stories have a unique ability to encapsulate our minds with ideas and attitudes. In an 1897 book by Leo Tolstoy entitled “What is Art”, he defined art as “an infection” where good art infects the audience with the storyteller’s emotion and ideas. The better the art, the stronger the infection—the more stealthily it works around whatever immunities we possess and plants the virus. Some artists tend to create random stuffs and place it on their portfolio. Thus, they end up with limited words to tell like its completely meaningless.
5. Make your goal as your inspiration.
January is a month for new beginning. It’s a time for resolution and optimism. Despite your resolution to change, you may find yourself back in the old habit of running out of enthusiasm. In order to keep on track, you must learn to identify your goal in life. In line with that, you will start to fuel your goals with inspiration. When thinking about inspiration, keep in mind that inspiration is equal to motivation and motivation is equal to realized dreams. Your inspirations can be found everywhere—places you visit, people you meet, favorite artist or celebrity, great artworks online, sounds around this world, colors of the cities, and other plethora of ideas to see.
6. You can’t do it all by yourself.
Some has the talent to paint expressions while some has the talent to pitch ideas to people. Don’t force yourself to become a copywriter if you’re strength is illustration. In a creative world full of people with different personalities, no man should be an island. Build a network where you can support your weakness. Do not be intimidated if your teammates are better than you. It creates a healthy company.
7. Brand your own unique hashtag.
Time will come where your online portfolio will grow a number of active followers. Hashtags have become an everyday feature of online life. It can used by fans and followers to join a conversation about your posts. Other than that, hashtags can also track all of your collection into an organized display of works. Make sure your desired hashtag was never been used by others so your fans can get better search results.
8. Good work never goes unnoticed.
Great work deserves a spotlight in the creative community. These people are always on the look for fresh talents and unimaginable inspirations from untold stories of artists who learned to appreciate the best sound of silence. With the development of modern technologies, people are given the privilege to promote multiple portfolio using different platforms for free. Learn how to utilize the most commonly-used websites like Behance, DeviantART, Instagram, and the like to identify the features that best describe your needs. Also, don’t forget to follow the previous learnings written on this article to surpass you full potential.
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