Prelude to a Turning Point of Titus Pens iDoodle 2015-Battle of the Champions

The Queen City of Cebu brings home the bacon as Ely James Gumba became the first grand champion of Titus Pens iDoodle On-The-Spot Ballpen Competition

Pasay, PhilippinesOver a thousand of visitors, mall-goers, and attendees populated the dynamic venue of Music Hall in SM Mall of Asia when it staged the first Titus Pens iDoodle 2015-Battle of the Champions by Star 360 Philippines Inc. over the Friday of December 18, 2015. The program opened with performances from Asia’s Got Talent grand finalist Gwyneth Dorado and selected tribal music dancers. Star 360 Philippines Inc. National Sales Manager Dondon Castro was also present to give the opening speech. “You’re all winners in your own life. You all deserved to be here. This is our initiative to recognize and reward aspiring creative talents across the country,” says Castro who pledged to continue their brand’s advocacy that will promote Filipino art and the Philippine tourism.



The official opening speech by Star 360 Philippines Inc. National Sales Manager Dondon Castro.






First Nationwide Champion of Titus Pens iDoodle Named

After more than seven hours of combined ecstatic entertainment and tough tournament, the Queen City of Cebu brought home the bacon in the recently concluded Titus Pens iDoodle 2015-Battle of the Champions. Ely James Gumba bested out all the other seventy-four finalists from different parts of the Philippines with his winning interpretation of the event’s theme—the Department of Tourism’s “Visit Philippines 2015.”

“My victory was unexpected. The solid support of my family became my sole inspiration in entering this competition,” says Gumba who became the first nationwide champion of the said competition. He was awarded with a cash prize of P50,000, gift packs, and the title of the country’s best.





Second to Gumba was Batangueño doodle artist Joshua Villena, while the third placer was Artemio Bongawan, Jr. from Davao. Fourth in line was Marion Rustell Helicame, another Davaoeño artist. Last but not the least, the fifth place was awarded to Cris Tudio Legaspi from Bacolod City.

From left: Joshua Villena, second placer from Batangas; Artemio Bongawan Jr., third placer from Davao; Marion Rustell Helicame, fourth placer from Davao; and Cris Legaspi, fifth placer from Bacolod.

From left: Joshua Villena, second placer from Batangas; Artemio Bongawan, Jr., third placer from Davao; Marion Rustell Helicame, fourth placer from Davao; and Cris Tudio Legaspi, fifth placer from Bacolod.





Pasko sa ‘Pinas 2015

Coinciding the Titus Pens iDoodle 2015-Battle of the Champions event was Titus Pens iDoodle 2015-Pasko sa ‘Pinas, a Christmas-themed on-the-spot ballpen art challenge for walk-ins and registered participants aged 10 to 25 years old to symbolically reinforce and strengthen the country’s culture of creative excellence.





Under the theme of Pasko sa ‘Pinas, the highest prize was claimed by Kristopher John Paguirigan who went home with P20,000.00 cash prize and gift packs. The second prize was given to Jonel Belmonte while the third prize was awarded to Jerico Maravilla. All the winners were given gift packs from Titus Pens, Oishi, Limelight and Canson.


Left: Kristopher John Paguirigan, champion. Upper right: Jonel Belmonte, second placer. Lower right: Jerico Maravilla, third placer.




Side Shows and Booths

Aside from the on-the-spot challenges, Titus Pens also encouraged spectators and participants to roam around the booths they had set up to showcase different attacks of ballpen art drawing.

Titus Gel Doodle4Hobby shows off the works of cartoonists and character designers from HMT studios. Kevin Anthony De Castro, Sanny Argullozos, Gab Santos, Tatong Jurolan, and Harvey Tolibao offer basic figure drawing and comic art tips.


Titus Gel Doodle4Hobby booth


Edgar Fernandez, Vice Head of National Committee on Visual Arts of The National Commission for Culture and Arts Edgar Fernandez (left) and Comic Book Artist Harvey Tolibao (right).


Cartoonists and character designers from HMT studios together with the brand managers of Star 360 Philippines, Inc. 

Titus Colors Doodle4Food focuses on food doodling with the use of icings, sprinkles, and syrups as well as pen doodling on paper cups. Chef Chavi Romawac explains how basic illustrations can help food planners create a splendid food and plate arrangement.


Titus Colors Doodle4Food booth


Participants of Doodle4Food are busy decorating their cups.


Chev Chavi explains how simple drawing sketches can guide chefs in the presentation of food arrangement.

Titus OMG! Doodle4Fashion brings the influence of celebrity fashion and style bloggers Dani Barreto and Mikyle Quizon to inspire attendees with tips on fashion blogging and fashion illustration.


Titus OMG! Doodle4Fashion booth


Titus OMG! Doodle4Fashion booth


Dani Barreto and Mikyle Quizon as the lead speakers of Titus OMG! Doodle4Fashion booth.


Shai Lagarde of Love Chic as guest on the booth.

Titus Markers Doodle4Travel has sketch artists Janeil Arlegui from Urban Sketch Philippines and TV5 news anchor and visual artist Carla Lim to teach ways on creating vivid landscapes and cityscape ballpen sketches.


Titus Markers Doodle4Travel booth


Urban Sketchers Philippines Co Founder Janeil Arlegui demonstrates his extreme skills in illustration.


TV5 News Anchor Carla Lim (middle) poses with Star 360 Philippines Brand Managers Norell Decosto (left) and Louie Gee Empeño (right).

100-meter Doodle Mural and Titus Pens Visit Philippines Jeepney

Doodle Art Enthusiasts (DAE), the country’s most prolific doodling community, never failed to impress the creative community by performing a live mural on a 100-meter wooden panels. More than fifty DAE members displayed their style and skills in illustration by simultaneously doing ballpen artworks on the big wall located at the SM Mall of Asia Seaside Boulevard.





Aside from the hundred-meter doodle wall, an iconic jeepney stands with pride, as part of the Titus Pens creative brand ambassadors’ live mural show. Joining the list of ambassadors are fellow DAE members, Rbin Rainier Binuya and DoAngelo Mercado who turned an ordinary passenger jeep into a colorful means of transportation.


It could be remembered that the Titus Pens iDoodle started way back in 2013. Co-presented by National Book Store and SM Supermalls, Titus Pens iDoodle 2015-Battle of the Champions 2015 is the first championship held for the regional finalists of each Titus Pens iDoodle 2015 regional event. The event was attended by finalists from the following regions: Baguio, La Union, Dagupan, Pampanga, Bulacan, Cavite, Manila, Batangas, Bicol, Iloilo, Cebu, Bacolod, Dumaguete, Cagayan de Oro, and Davao. The pen giant vows to continue the ballpen art contest in 2016 with the possibility of expanding the search by adding more cities to conquer in the future.

Star 360 Philippines Inc., in behalf of all the partners and sponsors who made this event possible, would like to extend their thanks and appreciation to all who supported the Titus Pens iDoodle 2015.

We will welcome your comments on this write-up. For PR/press queries, please contact Dibs Leaño at
Photographed by Jomari Bolaton.

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Dibs Leaño is a professional writer, journalist, and managing editor of Doodle Arts. While not working as content manager, she prefers to play computer games, feed her cats, vandalize restroom walls, draw doodles for special occasions, whine for more and plan for world domination. Follow her on Instagram, @dibsidoodles.
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